EDM has truly taken over the world and adidas wants to take part in this massive explosion of electronic dance music. Adidas Originals is launching their first ever music event today, which will bring names like Swedish electro-house duo Dada Life and American experimental producer AraabMuzik to play in select adidas Originals stores across the world. Performances will be broadcast live on Ustream, the first of the two confirmed streams takes place in just a few minutes!
Paris: Dada Life – June 21st, (9:00PM CET) 3:00PM EST
adidas Originals Store Le Marais – TUNE IN HERE
Berlin: AraabMuzik – July 4th, (10:00PM CET) 4:00PM EST
adidas Originals Store Berlin-Mitte